Rob Blaze
robblaze@gmail.com
Simi Valley, CA (805) 813-0166
CREATIVE DIRECTOR
Creative Project Management from Concept Generation to
Deliverables
Imaginative Vision and Strategies for Award-Winning Corporate
Branding and Marketing
Artistic ~ Inventive ~ Original ~ Imaginative ~ Inspired
~ Passionate
Resourceful ~ Ingenious ~ Innovative ~ Productive ~ Efficient
Problem Solver ~ Renaissance man
Seeing is BelievingÉ
Portfolio ~ Flash
Resume ~ References
~ Extensive expertise directing all aspects of
Creative / Art projects and operations.
~ Establish and Produce Creative Direction of Promotions
/ Franchises / Packaging / Re-facing.
~ Ability to Inspire and Develop Outstanding Solutions
On-Time and On-Budget.
~ Hands-On, Passionate, Creative Team Leader ~ Supervisor
~ Collaborator.
~ Proven ability to train, motivate, and lead successful
cross-functional teams of employees.
~ Produce / advocate / cultivate client pleasing,
award winning, self-selling, desirable work. |
PROFESSIONAL EXPERIENCE
Rob Blaze, Simi Valley, CA (2005 Ð present)
Creative Director & Marketing Consultant
~ Design, maintain and promote companies through traditional
and new media, including direct mail, email, Web, streaming video,
PodCasting, television, print, and more.
~ Determine long-term marketing needs, develop and produce marketing
plans, measure effectiveness and ROI, work with sales department
to determine needs and wishes, ultimately accomplish the organization's
business objectives.
~ Plan and produce all implementation of corporate brand; creative,
definition of long-term goals, promotions, design and produce manuals,
badges, signs, photos, etc.
~ Establish and direct creative policies and procedures for corporations
(since 1998). |
Key Information Systems, Woodland Hills, CA (2000
Ð 2002)
Creative Director / Marketing Executive
~ Developed corporate ÔKeyÕ brand and visual standards (see
www.keyisit.com).
~ Produced marketing (Strategic Development, Technical Articles,
Internal Communications, Company & Product Positioning) including
Web and Print.
~ Worked with top executives at Key, IBM, and other companies
to develop and execute end-to-end marketing campaigns and strategies.
~ Increased & generated new business revenue (through Strategic & Creative
Development, Research, Media Planning & Management); marketing
efforts contributed to phenomenal company growth from $20M in 2000
to $40M in 2001 (recÕd IBM Beacon Award for co.).
~ Direct all art for corp. events (Trade Shows, Technology Forums,
Customer Events, etc.). |
FIX Studios, Glendale, CA (2002 Ð present)
Creative/Art Director, I.T. Consultant, Artist,
Designer, Photographer
~ Creation of company identities and branding, including logos & websites.
~ Business development and management, including hardware assessment,
acquisition, and implementation (Mac, PC, and IBM enterprise systems).
~ Management, production, and consultation on graphic design projects
of all sorts, including print & web design (and re-design),
advertisement design (marketing & promo), branding & identity
establishment, book design, and event design & production.
~ High-end digital retouching for national magazines, including
Maxim, Stuff, Playboy, Complex, Radar, and others. Major contributor
to FIX StudiosÕ portfolio. |
Liberty Hill I.S.D. (1996Ð 1998)
High School Art Teacher:
Drawing ~ Painting ~ Ceramics ~ Jewelry ~ Photography
~ Full-time, fully credentialed art teacher for Art, Ceramics,
Jewelry Making, and Yearbook/Photo classes (Texas Lifetime Teaching
Credential).
~ Member of the National Art Education Association (NAEA), a non-profit
organization promoting art education through professional development,
service, advancement of knowledge, and leadership. |
ADDITIONAL EXPERIENCE Ð details on request
Technical
- Mac & PC "guru-level" user. Expert knowledge of
the following software: Photoshop
(Adobe Certified), iLife, Flash, Dreamweaver, all
Microsoft Office products, Final Cut, DVD
Studio, ProTools, Logic, Fireworks, Illustrator,
Freehand, Premiere, QuickTime,
ImageReady, WebSphere Studio (IBM Certified), Marketing
Plan Pro, Broadc@stHTML,
(including Project), ACT!, Goldmine, and many more.
- Programming: HTML, ActionScript, some JavaScript, some
ASP, BASIC, Pascal.
- Self-starter, works well with a team or independently; excellent
organizational &
strategic planning skills; capable of providing significant
hands-on tactical execution.
- Very strong verbal and written skills.
- Flexibility and adaptability to changing conditions and requirements.
Music / Audio / Recording / D.J.
- Audio engineering background with experience working in Hollywood
recording studios.
Microphone techniques, tracking, audio effects, mixing,
mastering, editing, etc.
- Accomplished musician, GIT graduate. Wrote, recorded,
and produced ÒBye Bye Lida,Ó a
song that raised money to benefit the family of slain
Eddie Araujo (www.byebyelida.com).
- Home recording with ProTools and Logic. Electronic music
production with Reason, Garage
Band, SoundTrack, Acid, etc. DJ experience,
including FinalScratch.
Photo / Video
- On-site digital & film, ambient & flash-illuminated,
of mostly people.
- Produced music videos, DVD visuals to DJ mix tracks, and
multimedia presentations.
- Strong grasp of lighting techniques, including use of multiple
flash units.
- Darkroom experience (photo); editing experience (video
/ DVD: Final Cut Pro).
Teaching
- Work well with adults, play well with children, coordinate large
groups of people. Teaching
experience coupled with patience and understanding
of people and learning styles enables
me to connect with seekers and lead them to attainable
and ideal solutions. Good listening
and thoughtfulness are additional attributes that
have helped me to succeed, and to help
others with their success.
- Consulting for industry professionals (college art instructors,
musicians, D.J.Õs, more).
Retail
- Sales representative at Guitar Center, Sherman Oaks from 1988-89. |
FORMAL EDUCATION
B.A., Art Studio, University of California, Santa Barbara
(1996)
Texas (Life) Secondary Art Teaching Credential, Art,
Texas RESC XIII (1997)
Musicians Institute, Guitar Institute of Technology (1988)
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